EUROPEAN LIGHTING BRAND SYLVANIA APPOINTS ACO AS ITS AUTHORISED DISTRIBUTOR IN MALAYSIA
Johor Bahru, 19 May 2020 – ACO Group Berhad (“ACO Group” or “the Group”), a distributor of electrical products and accessories, has been appointed as an authorised distributor for SYLVANIA brand of lighting products. A distribution agreement was entered between ACO Group’s wholly owned subsidiary, Actgen Industry Sdn Bhd (“Actgen”), and Sylvania Electrical & Electronics Sdn Bhd.
SYLVANIA is a leading global lighting solutions provider for the consumer, professional and architectural markets. The European brand’s history roots can be traced back to 1901 and it has accumulated over a century of manufacturing expertise in lamps and luminaires.
Under the distribution agreement, Actgen is granted the distribution rights for the promotion and sale of SYLVANIA light emitting diode (“LED”) lighting products within Malaysia. The agreement will come into effect from 1 Jun 2020.
ACO Group’s Group Managing Director, Ir. Tang Pee Tee @ Tan Chang Kim (陈章锦) said, “We are pleased to be entrusted by yet another established global brand such as SYLVANIA to distribute its LED lighting products across our sales outlets and distribution centres nationwide. Nowadays, consumers are more aware of the environmental benefits of using LED lighting products as they are more energy efficient and have a longer lifespan. There is a growing trend amongst homes, offices, factories, buildings as well as streetlights that are converting to LED lighting products to reduce power consumption and promote long-term sustainability.”
“We aspire to create a ‘one-stop’ ecosystem of electrical products and accessories for our customers. Hence, we are not resting on our laurels and are actively in talks with several other potential brand owners for possible collaborations.”